You're invited

The POTENTIAL Launch Party

Our official opening and the start of the 2027 season

We've been open quietly in soft launch, and on January 8 we're throwing the doors open for real. Come celebrate with us, meet the founders and the practitioners who'll be leading classes and sessions here, and get a first look at everything coming in 2027, with good food and craft NA cocktails all night.

Friday, January 8 7:00 – 9:00pm Members & public welcome

RSVP

Your first month of membership is freewhen you join by January 8

See memberships

The evening

An open house to celebrate everything that's coming

Come for a little while or stay the whole night. The gallery, lounge, and event space will all be open, so you can wander, catch up with friends, and get a real feel for what POTENTIAL is all about.

Mingle and explore

Appetizers and craft NA cocktails by Curious Elixirs while you make your way through the space.

Meet the people behind it

Genevieve, Wendy, and Angie share why they built POTENTIAL, and you can meet the practitioners who'll be leading yoga, meditation, sound baths, and workshops here.

Ring the gong

We ceremoniously ring the gong to officially kick off programming at POTENTIAL.

Preview 2027

A sneak peek at the year ahead, from exhibitions and workshops to wellness classes and gatherings.

Next in the gallery

Jennifer Schroeder

On view January – March 2027

Jennifer is a contemporary artist whose work centers on nature, especially trees and their unusual shapes and textures. Her paintings are inspired by her travels, and she keeps them bright and minimal so they feel fun to be around.

Opening nightDate coming soon, join our email list to hear first

See more of Jennifer's work

Membership pre-sale · through January 8

Join by January 8 and your first month is on us

Membership pre-sales are open now. Anyone who becomes a member before the launch party gets their first month free, plus a little welcome gift waiting for you on the night.

Community & Full

First month free When you join by January 8

POTENTIAL tote bag
POTENTIAL water bottle

See memberships

Only 15 available

Founding Circle

13 months for the price of 12 Plus the tote and water bottle, and

A private sound immersion for you and up to 15 guests
A Curious Elixirs bottle of your choice
Moita Therapeutics pain relief cream
A POTENTIAL signature essential oil roll-on
A POTENTIAL notebook

Claim your spot

Friday, January 8

Come celebrate with us

Time7:00 – 9:00pm

WhereThe District Edina · Suite 205, Penthouse Level
7777 Washington Ave S, Edina

Questions612-328-2007 · connect@potentialmn.com

RSVP Join as a member by January 8 and your first month is free. See memberships Want to hear about Jennifer's opening and the rest of the season? Join the email list