MEMBERSHIP

Join the Community

POTENTIAL isn't a gallery with wellness attached, or a wellness studio that happens to have art on the walls. It's one space built around a simple idea: wellness is rooted in all aspects of life. Growth comes from consistent, dedicated action. Wellness programming, immersive art, specialty workshops, and a community that inspires the flame within to reach higher.

That's the flame in our mark: not a spark that flares once, but one that's tended. It's a lifestyle of exploring what's possible. It's accessing more of your potential. It's the art of living a fully realized life.

Membership

Find Your Tier

Community

$45 /mo
Save $90 — join annually
  • 2 wellness sessions per month
  • Member pricing on workshops
  • 1 guest pass per month
  • Member perks at monthly wellness fair
Capped at 15

Founding Circle

$850 /yr
2-year commitment, rate locked for life
  • Everything in Full, locked in for life
  • First access to Phase 2 amenities
  • 2 guaranteed seats at the inaugural dinner, member rate
  • Limited enrollment
Compare

What's Included

Community Most popularFull
$45/mo or $450/year $95/mo or $950/year
Wellness programming 2 wellness sessions per month and discounted member rate for additional classes — yoga, meditation, pilates, 6am dance parties. Group acupuncture and sound baths at member rate. Unlimited yoga, meditation, pilates & 6am dance parties. Member rate on sound baths & group acupuncture.
Specialty programming Member rate Member rate
Monthly wellness fair Free entry + member perks Free entry + member perks
Gallery access Open hours + audio tours Open hours + audio tours
Candlelight Art contemplation Included Included
Opening night mixers Included Included + member preview
Guest passes 1 guest pass per month — each guest once Unlimited — each guest once
Chef's dinner Priority booking Priority booking + member rate
Art purchases Early access at preview + 10% member discount
Private space rental 10% off standard rate
Phase 2 (salt cave, sauna, coworking) Member rate Priority booking + included monthly session
Join Annually Join Annually

Guest passes: bring anyone to yoga, meditation, or a sound bath at no charge — each guest hosted once. Guest passes don't extend to group acupuncture, the chef's dinner, or ticketed art events.

Only 15 spots

Founding Circle

A capped launch cohort of 15 Full memberships, for the people building this with us from the start.

$850 /year, rate locked for life

2-year minimum commitment

  • All Full membership benefits
  • Your $850/year rate is locked for life — Community and Full pricing may change over time with notice, but yours never will
  • Priority booking on salt cave & infrared sauna at launch
  • Two guaranteed seats at the inaugural chef's dinner, at member rate

Coworking access (Resident tiers) launches separately in Phase 2 and is priced on its own — Founding Circle locks in your Full membership rate, not coworking.

Claim a Founding Circle spot
Membership

What Membership Saves You

Public Community Full
Yoga class $28 $182 free/mo, then this rate Included
Meditation $22 $142 free/mo, then this rate Included
Sound bath $40 $28 $18
Group acupuncture $75 $65 $55
Private space rental Standard rate 10% off
Art purchases 10% off
Chef’s dinner $165 Priority booking 10% off
Specialty workshops Varies 10% off 10% off
Community includes two group programming sessions each month at no charge; rates above apply beyond that. Full membership includes unlimited yoga and meditation.
How It Works

Joining takes a few minutes

1

Choose your tier

Community, Full, or Founding Circle while spots remain — pick what matches how often you'll show up.

2

Sign up online

Pay securely online and your membership is active immediately — no waiting, no separate approval.

3

Start attending

Book your first class at member rate, bring a guest, or reserve your next event and bring POTENTIAL into your lifestyle.

Frequently Asked Questions

How does billing work?

Community and Full memberships can be billed monthly or paid annually. Monthly memberships are charged on your signup date each month. Annual memberships are paid up front and get a lower rate than paying monthly. Founding Circle is annual only, paid up front each year at your locked-in rate.

Can I cancel anytime?

If you're on a monthly membership, yes — just give us 15 days' notice before your next billing date and it'll end at the close of that billing cycle. Annual memberships can be cancelled with 30 days' notice before your renewal date; annual dues aren't refunded for cancelling mid-term. Founding Circle carries a 2-year minimum commitment — cancelling before that's up means giving up your seat and your locked rate, with no refund.

What happens to my membership when Phase 2 opens?

Community and Full pricing can change over time, with 30 days' written notice — that's true independent of Phase 2, and it never applies retroactively to a billing period already in progress.

Founding Circle is the one exception: your rate is locked for the life of your membership, no matter what changes around it, including new amenities like the salt cave and sauna.

Founding Circle members also get priority booking on those once they exist, and two seats at the inaugural chef's dinner.

Can I switch tiers later?

Yes — you can move from Community to Full (or back) at your next billing cycle, and the new rate applies from that point on. Founding Circle works differently: because it's capped at 15 spots, you can't switch into it later even from Full — you can only join at signup while spots remain. If you ever cancel a Founding Circle membership, you can't reclaim that seat or rate once it's gone.

What's included in the monthly wellness fair?

Entry is free for everyone. POTENTIAL members get more than a free walk-through — each month, our curated vendors offer members free perks and special rates you won't find as a member of the public, on top of the fair itself.

What are guest passes, and how do they work?

You can bring guests to yoga, meditation, and sound bath at no charge. Community members get 1 guest pass per month. Full members have unlimited guest passes.

Each guest gets one free visit — after that, they're welcome back as a paying non-member or by joining themselves.

Guest passes don't extend to group acupuncture, the chef's dinner, or ticketed art events, and your guest needs to attend with you.

Do unused sessions roll over month to month?

No. Community's two included sessions reset each month and don't carry over if you don't use them. Full members don't need to think about this at all — programming is unlimited.

What's the difference between Community, Full, and Founding Circle?

Community gets you in the door — two wellness sessions a month, gallery access, and member rate on everything else.

Full removes the cap: unlimited yoga and meditation, plus member rate on sound bath and group acupuncture, early access to art at preview, and a few perks Community doesn't get, 10% off art sales and priority event registration.

Founding Circle is everything in Full, with your rate locked for the life of your membership and a few things nobody else gets — priority booking on the salt cave and sauna once they exist, and two seats at the inaugural chef's dinner. 

Founding Circle membership is limited to 15 spots only.

How does the founding member rate lock work?

Your $850/year rate never changes for as long as you're a Founding Circle member — even if Community and Full pricing changes down the line, or when new amenities like the salt cave and sauna come online. It's a two-year minimum commitment; after that it renews automatically at the same rate until you cancel.

What's the discount on art purchases?

Full and Founding Circle members get early access to purchase art at preview, before it's available to the public, plus 10% off. Community membership doesn't include this one.

What's the member rate on private space rental?

Full and Founding Circle members get 10% off standard rental rates when booking the space privately. This perk isn't included with Community membership.

Ready?

Bring More Potential Into Your Life

Still thinking it over? Start month by month and you can always move between Community and Full later if your rhythm changes.

Have a question the FAQ didn't answer? Call us at 612-328-2007 or email connect@potentialmn.com — a real person will get back to you.

New members also have the option to book an in-person New Member Orientation with a team member to make the most out of your membership.

Become a Member